Email marketing is a powerful tool for online retailers. It can help you build relationships with customers, promote your products, and drive sales. Shipping Easy makes it easy to create and send beautiful emails that will engage your subscribers and boost your business.
If you’re looking to take your ecommerce business to the next level, then you need to start using email marketing. Shipping Easy’s Email Marketing feature makes it easy to send beautiful, personalized emails that will engage your customers and encourage them to make a purchase. Plus, our powerful reporting tools allow you to track how many people open your email and click through to your website.
So what are you waiting for? Sign up for Shipping Easy today and start growing your business!
Creating a Regular Email Campaign
What are the 4 Types of Email Marketing?
There are four types of email marketing: permission-based, promotional, transactional, and relational.
Permission-based email marketing involves obtaining the recipient’s explicit permission to send them emails. This can be done through an opt-in form on your website or blog, or by asking customers to sign up for your email list when they make a purchase.
Promotional emails are typically sent to a large group of recipients and are designed to promote a special offer or generate sales. They usually include a call-to-action (CTA) that encourages recipients to take advantage of the offer.
Transactional emails are messages that are sent in response to an action taken by the recipient, such as confirming a purchase or booking a flight.
These messages usually contain information that is specific to the transaction and is not meant to be promotional in nature.
Relational emails are designed to build and maintain relationships with customers and prospects. They typically contain content that is informative or helpful, such as tips on using your product, news about your company, or updates on industry trends.
What are the 5 Ts of Email Marketing?
Email marketing is a powerful tool for businesses of all sizes. When used correctly, email can help you reach your target audience, build relationships with customers and prospects, and drive sales.
But with so many different email marketing platforms and strategies out there, it can be tough to know where to start.
That’s why we’ve put together this guide on the five Ts of email marketing. By understanding these five key concepts, you’ll be able to create a successful email marketing strategy for your business.
The first T is targets.
Who are you trying to reach with your emails? Your target audience should be at the forefront of your mind when crafting your messages. Once you know who you’re talking to, you can tailor your language and content to appeal to them directly.
The second T is timing. When are you sending your emails? Timing is everything when it comes to email marketing.
You need to make sure you’re sending your messages at a time when they’re most likely to be opened and read by your subscribers. Experiment with different days and times until you find what works best for your list.
The third T is topic.
What are you going to say in your emails? Your topic should be something that’s relevant and interesting to your target audience. If you’re not sure what to write about, try surveying your list or looking through past conversations for ideas.
fourth T is tools . What platform are you using to send your emails? There are a number of differentemail marketing platforms out there (like MailChimp or Constant Contact), each with its own set of features and pricing plans . Choose the one that’s right foryour needs and budget .
The fifthand finalTis tracking . Areyou tracking opens , clicks , unsubscribers , or other metrics ? Email marketing platforms will typically provide built-in tracking features , butyou can also use Google Analytics or another third-party service t o track how wellyour campaign s are performing . Tracking will helpyou understand what’s workingand what isn’t so thatyou can adjust accordingly .
Theseare just a few thingsto keep in mind asyou developyour email marketing strategy . Keep the 5Ts in mind asyou workthrough each stepof planningand executingyour campaign sfor maximum success .
What is Easy Email Marketing?
In its simplest form, email marketing is a way to stay in touch with your customers and promote your products or services—usually through automated messages delivered on a regular basis. Email marketing can be used to build relationships, drive sales, or simply keep people up-to-date on what’s going on with your business.
There are lots of different ways to do email marketing, but the basics are always the same: You need a list of contacts (which can be acquired through sign-up forms on your website or social media), and you need to send out emails regularly (usually at least once a week).
Once you have those two things in place, you can get started!
Email marketing can seem like a daunting task if you’re just getting started, but there are plenty of resources out there to help you get the hang of it. And once you get going, it’s actually pretty easy—especially if you use an email marketing service like Constant Contact.
What are the 3 Types of Email Marketing?
Email marketing is a digital marketing strategy that uses email to promote and sell products or services. Email marketing can be used to build relationships with customers, promote new products or services, generate leads, or even make sales. There are three main types of email marketing: transactional, direct, and relationship.
Transactional emails are sent after a customer completes an action on your website, such as making a purchase or signing up for a newsletter. These emails usually include order confirmation details, shipping information, or other important updates about the customer’s account. Transactional emails are important because they provide valuable information to the customer and help to build trust with your brand.
Direct emails are sent to promote specific products or services. They typically include special offers, coupon codes, or other discounts that incentivize customers to buy from your company. Direct emails can also be used to announce new products or services, share helpful tips or advice with customers, or invite them to attend an event.
Relationship building is one of the most important goals of direct email marketing campaigns.
Relationship emails are designed to nurture the relationship between you and your customers. These emails might include content like blog posts, video tutorials, infographics, or other forms of engaging content that helps keep your customers engaged with your brand.
Relationship emails don’t always have a direct call-to-action (CTA), but they should always aim to foster some kind of connection between you and your audience so that they think of you when they need what you sell.
Credit: www.dyspatch.io
Email Marketing Examples
Email marketing is one of the most effective ways to reach your customers. It allows you to stay in touch with them and keep them updated on your latest products and services. But how do you create an email marketing campaign that will actually get results?
Here are some email marketing examples that can help you get started:
1. Create a Compelling Subject Line
Your subject line is the first thing your recipients will see, so it’s important to make it count.
Keep it short and sweet, and make sure it’s relevant to the rest of your email.
2. Personalize Your Email Content
No one likes feeling like they’re just another number on a list.
Take the time to personalize your emails with each recipient’s name or other information so they feel like you’re speaking directly to them.
3. Use Attractive visuals
Use images, infographics, and videos to break up your text and add visual interest to your emails.
This will help keep recipients engaged as they scroll through your message.
4. Make use of Call-to-Actions
Your email should have a clear purpose, whether that’s promoting a new product or service, encouraging recipients to sign up for a newsletter, or simply providing helpful information.
Include a call-to-action (CTA) button or link so recipients know what you want them to do next.
5. Segment Your Email List segmentation is key when it comes to email marketing success . By segmenting your list into smaller groups based on factors like age, location, gender, interests, or past purchase history , you can send more targeted and relevant messages that are more likely t o convert .
Not only that , but segmented lists also tend t o have higher open rates than non – segmented lists .
These are just a few examples of what you can do to create successful email marketing campaigns . Experiment with different strategies and find what works best for your business .
Email Marketing for Small Business
Email marketing is one of the most effective ways to reach customers and promote your small business. By sending targeted, personalized emails to your subscribers, you can build a relationship with them and keep them coming back for more.
To get started with email marketing, you’ll need to create a list of subscribers.
You can do this by collecting email addresses from your website visitors or running a promotional campaign. Once you have a list of subscribers, you can start sending out regular emails.
Be sure to personalize your emails so that they seem like they’re coming from a friend rather than a faceless corporation.
In addition, make sure to offer value in each email – whether it’s a coupon code, exclusive content, or helpful tips. If you provide value in each email, your subscribers will be more likely to stick around and continue reading them.
Finally, don’t forget to measure your results so that you can see what’s working and what’s not.
Keep track of things like open rates and click-through rates so that you can adjust your strategy accordingly. With some trial and error, you should be able to find an email marketing strategy that works well for your small business!
Best Email Marketing for Small Business
Email marketing is a powerful tool for small businesses. It can help you reach new customers, stay in touch with current customers, and build a relationship with your audience. But it can be tough to know where to start.
There are a lot of email marketing platforms out there, and it can be hard to decide which one is right for you. To make things easier, we’ve compiled a list of the best email marketing platforms for small businesses.
1. Constant Contact
Constant Contact is one of the most popular email marketing platforms on the market. And for good reason—it’s easy to use, has a wide range of features, and offers great customer support.
Constant Contact also offers a 60-day free trial, so you can try it out before you commit to anything.
2. MailChimp
MailChimp is another well-known email marketing platform that’s popular among small businesses. Like Constant Contact, MailChimp is easy to use and has tons of features (including automation).
One thing that sets MailChimp apart from other platforms is its price—it’s free for up to 2,000 subscribers (which makes it ideal for small businesses). After that, plans start at just $10/month.
3. AWeber
AWeber has been around since 1998 and is one of the most established players in the email marketing space. While it doesn’t have all the bells and whistles of some of the newer platforms, it’s still a great option for small businesses—especially if you want an affordable platform (plans start at $19/month).
4 VerticalResponse VerticalResponse was acquired by GoDaddy in 2013 but continues to operate as a standalone product.
It’s simple to use and includes features like automated emails and surveys—making it a great choice for small businesses that want an easy-to-use platform with some advanced features thrown in . Plans start at $10/month (or $9/month if you pay annually).
Shipping Easy Pricing
If you are looking for an affordable shipping solution for your business, Shipping Easy is a great option. Their pricing is based on the number of orders you ship per month, and they offer discounts for higher volume customers. Shipping Easy also offers a free trial so you can try out their service before committing to a subscription.
Shipping Easy Integrations
Assuming you would like a blog post discussing Shipping Easy integrations:
ShippingEasy is an ecommerce shipping software that offers multiple integrations to make order management a breeze. One of the most popular ShippingEasy integrations is with Shopify.
This integration allows users to connect their Shopify account and automatically import orders into ShippingEasy. From there, users can take advantage of ShippingEasy’s powerful features to automate their shipping process. Other popular integrations include BigCommerce, WooCommerce, and Squarespace.
No matter what ecommerce platform you use, ShippingEasy has an integration that will work for you. With so many options, it’s easy to find the perfect solution for your business needs.
Shipping Easy Ups Rates
When it comes to shipping, one of the most important factors is the cost. Shipping Easy has a variety of options when it comes to pricing, but one option that often goes overlooked is UPS rates.
UPS rates are some of the most competitive in the industry, and they offer a number of features that can save you money on your shipping costs.
Here are just a few things to keep in mind when considering UPS rates for your shipping needs:
-UPS offers discounts for volume shipping. If you ship large quantities of packages, you may be eligible for a discount on your overall shipping costs.
-UPS also offers discounts for certain types of shipments. For example, if you ship primarily heavy or bulky items, you may be able to get a lower rate than if you shipped smaller items.
-UPS rates include insurance coverage up to $100 per package.
This can save you money on your overall shipping costs if you’re sending valuable items.
When it comes to choosing a shipping provider, be sure to consider UPS rates. You may be surprised at how much money you can save by using UPS for your shipping needs!
Shipping Widget
Assuming you would like a blog post discussing a shipping widget for eCommerce:
As an online shopper, have you ever wondered how your items are getting from the retailer to your doorstep? Most likely, the answer is no.
We as consumers have become so accustomed to buying things online and receiving them soon after that we don’t think twice about how it all happens. But behind every order is a long and complicated journey involving multiple players, all working together to make sure your purchase arrives on time.
One of those players is the shipping widget.
Shipping widgets are small pieces of code that eCommerce retailers embed on their websites to give customers real-time shipping rates during the checkout process. By inputting information like destination, weight, and dimensions of the items in their shopping cart, shoppers can see exactly how much it will cost to ship their purchase – right before they hit “buy.”
Shipping widgets are powered by APIs (Application Programming Interfaces) which connect the retailer’s website to the carrier’s rating system.
The API then takes all of the necessary information (like origin ZIP code, destination ZIP code, weight, etc.) and calculates the rates for each available service option based on that data. The results are displayed in a list for the customer to choose from during checkout.
Some popular shipping widget providers include Shipstation, Easypost, and Shippo – just to name a few.
All of these providers offer similar features, but some may be better suited for certain types of businesses than others. For example, Easypost offers an integration with Shopify whereas Shippo does not. So if you’re using Shopify as your eCommerce platform, Easypost might be a good fit for you.
The bottom line is this: If you’re an eCommerce retailer who isn’t using a shipping widget on your website, you should be! Shipping widgets provide valuable information to customers while also simplifying your own back-end operations by automating tasks like label creation and tracking number generation.
Conclusion
Overall, Shipping Easy Email Marketing is a great way to increase your sales. It allows you to reach a wider audience and gives you the ability to track your results. Additionally, it is an affordable option for small businesses.